Wengie

total reach 21.8MM+


Wengie is a lifestyle and musical star in a league of her own, with a loyal and thriving fanbase. Wengie’s unique ability to deliver vibrant, informative and highly-relatable content to a global audience has cemented her power as a prominent content collaborator for high-profile and emerging brands. This year she launched her toy collection, Whimsical by Wengie (available nationwide in Target).

As one of the most influential YouTube stars and personalities, Wengie recorded her first music album in China in 2017 and is the voice of the fourth “Powerpuff Girl” on the Cartoon Network. Wengie’s music releases have skyrocketed to the top of the charts with her single ‘Oh I Do’ hitting #5 on the Honggebang charts in China. She has accumulated over 30 million views on YouTube with her first three releases of “Oh I Do,” “Cake,” and “Déjà vu.” Wengie aims to bring positivity and fun to her audience, through fun songs in which “east meets west” (K-pop meets American-pop) -- as embodied in her single "Talk Talk" and collaboration piece "Mr. Nice Guy" with Iñigo Pascual.

Born second-generation Chinese-Australian, Wengie’s mission is to inspire women to feel beautiful, confident, and special—and to show them that no matter what they were born with or born into, no dream is out of reach.



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