Esteemed digital and beauty pioneer, Michelle Phan is one of the most well-known and recognizable stars in the global digital community — a powerful business woman, and one of YouTube’s most legendary success stories. Born to Vietnamese refugee parents, she posted her first YouTube video in 2007 and has since amassed over 15M followers across social platforms. Her YouTube channel alone has seen over 1B lifetime views.
Dubbed the ‘first YouTuber’ and the ‘Beyoncé of the beauty-vlogging world,’ Michelle has also launched successful companies like Ipsy, which mails beauty products to subscribers and has been valued at $500 million by Forbes, Em Cosmetics, and is an early adopter of Bitcoin. She was named in Forbes 30 Under 30.
Having conquered so many fields, Michelle is now focusing on creating the type of content that drew her to YouTube in the first place. She has always believed in the power of shaping your own story — defining personal beauty through a lens of cultural representation (‘Em’ means sister in Vietnamese’) and unique narrative. As an icon of both the beauty and digital world, she continues to empower a generation of fans and creators to dream big.