Jessica Vu

Jessica Vu is a beauty star, capturing hearts one viewer at a time with her uniquely elegant and stunning content. Instantly recognizable for her cute, feminine aesthetic, Jessica Vu continues to elevate beauty and fashion trends with her romantic visual style. From one-of-a-kind viral makeup tutorials to her coveted glass skin regimen, she is a master of technique and product knowledge. Her daily rituals serve almost as storybook vignettes, consistently inviting viewers into a world of imagination and play.

Beloved by K beauty collaborators, she is also a face for Fenty Beauty and was recently featured at Canon’s SCOPE Art Basel Exhibit in Miami. In 2020, Jessica partnered with Jenn Im’s fashion label, Eggie, to create its first widely successful brand collaboration, JessyLuxe x Eggie. In 2021, Jessica partnered with Doe, introducing her custom-designed silk eyelashes, selling out the collection in mere days. Thereafter, Jessica made her entrepreneurial debut: launching her very own home goods brand, DeliVUry.

Through her lens, Jessica aims to inspire fans by empowering them to delight in life’s many romances—from simple pleasures (like creating colorful makeup looks) to the world’s limitless possibilities (by dreaming and doing big).