we build

digital influencers

into global brands

The Company

RARE is a leading boutique management agency to top-tier Youtube talent and creatives. We represent a diverse portfolio of singular creators and artists — digital media icons, industry trailblazers, and rising stars in a league of their own.


Founded in 2014, RARE was among the first talent agencies to break new ground in the YouTube space — developing premium fashion, beauty and lifestyle content, while championing bold, female voices. In an era of rapid industry change, we’ve delivered next-level 360 management, world-class expertise, and competitive strategy to take our clients from online personas to powerhouse brands.


Female-owned, female-run, and female-focused, RARE puts women and their stories at the forefront of digital media. Our client roster proudly reflects a deep investment in multiethnic, multicultural narratives and representation. RARE Talent are the standard in top-level collaboration with the world’s biggest brands.



The talent

We represent an elite portofilio of diverse social media-oriented personalities, creators, and publishers. RARE was among the top independent talent management companies to take digital stars global.

brand consulting

With industry-leading expertise in new media culture and influence, RARE offers consulting to select brand clients who understand the power of shared experience and authentic storytelling. We provide high-level strategy and solutions around premium content, diverse narrative, and precision marketing — giving brands the digital advantage to drive business results.

brand partners