Professional makeup artist turned YouTube superstar, beauty icon, and activist for inclusivity, Jackie Aina is a leading face in beauty, fashion, and digital media. Her passion for content that inspires and gives confidence to women of color has garnered a robust fanbase. One of the boldest voices in the industry, Jackie sparks some of the most important dialogues about diversity and action in the beauty space today.

In an ongoing collaboration with TooFaced Cosmetics, Jackie has helped the beauty giant expand their foundation collection to include 9 additional shades for people of color. This year, she will work with them on expanding their concealer range.

Her powerful videos and everyday observations infused with her signature humor and honesty has garnered notable honors. In 2018, she was named WWD ‘INFLUENCER OF THE YEAR.’ She was nominated for PEOPLE’S CHOICE ‘BEAUTY INFLUENCER’ Award, a finalist for the SHORTY ‘BEST YOUTUBE GURU’ Award, as well as REFINERY29’s ‘INNOVATOR OF THE YEAR’ Award (an honor previously held by Rihanna). In 2017, she was named the NAACP ‘YOUTUBER OF THE YEAR’ and a KEYNOTE SPEAKER at the 2017 YOUTUBE BRANDCAST alongside Kevin Hart and James Corden.

Jackie’s global influence has also earned her high-profile partnerships with Pat McGrath, Fenty Beauty, Dior, Sephora, Disney, Lancôme, NARS, Estée Lauder and Maybelline. Jackie’s accomplishments off-camera include serving in the US Army, and acting as Global Change Ambassador in partnership with YouTube and the United Nations.


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