Jackie Aina

total reach 5.0MM+


Professional makeup artist turned YouTube superstar, beauty icon, and activist for inclusivity, Jackie is the biggest content creator in the beauty space today, sparking some of the most important dialogues about diversity and action.

In an ongoing collaboration with Too Faced Cosmetics, Jackie helped the beauty giant expand their foundation collection to include 9 additional shades for people of color. Most recently, Jackie partnered with Anastasia Beverly Hills to launch her self-titled eyeshadow palette with a range of colors flattering all complexions, which sold out on Instagram in a record-breaking 3 minutes.

Her powerful videos and everyday observations has garnered notable honors. In 2018, she was named WWD ‘INFLUENCER OF THE YEAR.’ She was nominated for PEOPLE’S CHOICE ‘BEAUTY INFLUENCER’ Award, a finalist for the SHORTY ‘BEST YOUTUBE GURU’ Award, as well as REFINERY29’s ‘INNOVATOR OF THE YEAR’ Award (an honor previously held by Rihanna). In 2017, she was named the NAACP ‘YOUTUBER OF THE YEAR’ and a KEYNOTE SPEAKER at the 2017 YOUTUBE BRANDCAST alongside Kevin Hart and James Corden.

High-profile partnerships include: Pat McGrath, Fenty Beauty, Dior, Sephora, Disney, Lancome, NARS, Estee Lauder and Maybelline. Jackie’s accomplishments off-camera include serving in the US Army, and acting as Global Change Ambassador in partnership with YouTube and the United Nations.



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