Hailing from Australia, Chloe Morello is a global beauty influencer and entrepreneur currently based in Los Angeles, California. Since posting her first online makeup review in 2008, Chloe Morello has become known for her quirky sense of humor, approachable tips, and practical advice. An industry trailblazer with millions of followers across social media, she moved to Los Angeles in 2019 to grow her beauty empire and continue her success as a highly coveted collaborator for the world’s most celebrated brands.
A co-founder of Face Halo (an effective, non-toxic, environmentally friendly, and cost-efficient makeup remover), she was one of the first influencers to partner with a brand in such a capacity.
In May 2022, Chloe founded Sireni, a revolutionary new class of beauty — where skincare meets makeup. Sireni is made with the planet in mind: clean, clinical, innovative products that simplify your beauty routine.
During her free time, Chloe enjoys puzzles, playing the Sims, watching movies, and pranking her husband, Seba. She is also a proud mother to her son, Santino and daughter (on the way!). A timeless pioneer, Chloe continues to leave her mark in the beauty and digital landscape as she inspires her audience to pursue a life of kindness, humor, and intention.