consumer brands

RARE develops one-of-a-kind consumer brands with top-tier talent.

eggie

by jenn im

The debut clothing line from fashion and lifestyle star Jenn Im. Made for everyone—from the fashion-loving everyday girl to the inventive fashionista, with the gender-fluid pieces that emphasize inclusiveness for all. Launched in 2017.


shop eggie

by Wengie

A vibrant and fantastical toy line by YouTube’s biggest personality turned K-pop star, Wengie. Made for her worldwide fan base of “Wengiecorns.” Launched in 2019. Sold at Target and Walgreens worldwide.

WHIMSICAL

by wengie

A vibrant and fantastical toy line by YouTube’s biggest personality turned K-pop star, Wengie. Made for her worldwide fan base of “Wengiecorns.” Launched in 2019. Sold at Target and Walgreens worldwide.