Alyssa Forever is a beauty and fashion star whose hair and makeup tutorials and enviable sneaker collection have garnered her loyal followers across social platforms. Alyssa is known for her chameleon style—an effortless blend of streetwear and power glam, high-gloss beauty looks and often voluminous curls. Within the beauty space, Alyssa was among the social media pioneers of the natural hair movement. Today, her signature makeup and hair content has expanded to discussions of mental health, personal struggle, and identity as she aims to inspire openness, self-love, and community.
Alyssa has been named Allure Beauty Blogger of the Year (2014) and teamed up with some of the world’s biggest brands, including Nike during New York Fashion Week, Rimmel, Clinique, Becca, Smashbox and NARS. Last year she worked with L’Oreal Paris and Vanity Fair to create content around Vanity Fair’s highly-exclusive Oscars Viewing Dinner and Oscars After Party.